IPC's circulation gurus obviously thought that the first months of the year was a good time to perk up their weeklies with a few freebies.... I've found several adverts for cool covermounted goodies from this part of the year.
Maybe they feared that traditional - but casual - readers would drift away over the disruption of the Christmas holiday season. Maybe they suspected that parents - in the grip of New Year debt - might have made a resolution to cut comics expenditure. Or maybe they thought that the new years was a chance to lure in some new punters....
Here's ROY OF THE ROVERS trying to tempt fans with a set of 'stick-on' badges (hmm... sounds a bit like 'a set of stickers' or 'one badge... and some stickers to stick on it').These days they'd have to give away six badges, a sheet of stickers and a pencil box. All attached to the same issue.
And - oh look - the launch of yet another clip-and-collect keep 'em comic back booklet.
'Race to the top' indeed.
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