On sale right now back in 1989: the first issue of the - ahem - unusual MARVEL UK weekly THE BOG PAPER. As the title suggests, this humour weekly was devoted to all things toilet.
It's unusual because the British Bullpen seldom embraced humour with any real enthusiasm, clearly preferring to leave it to the genre masters on the South Bank and in Dundee. Maybe, at the end of the decade, Marvel sensed their traditional grip on a declining market was starting to weaken. Or maybe Marvel just had a mad moment.
It was also unusual for Marvel UK to invest so heavily in originated material (no reprints here) without a toy or media tie-in to prop up sales.
I've posted this initial issue before but my previous copy had long since parted company with the free gift. I found a replacement with gift still attached. Bog on!