Showing posts with label BATLE.. Show all posts
Showing posts with label BATLE.. Show all posts

Tuesday, 28 March 2017

1983: BATTLE CELEBRATES 400 ISSUES

From January 1983 (although it would have been on sale during the tricky post-Christmas wrap-up of the previous year): IPC's BATTLE celebrates its 400th issue.

The cover neatly shows how far the weekly had shifted from its original war/ combat formula into a broader 'action' line-up in an attempt to stem sagging sales.

I suspect that there were some doubts in Kings Reach Tower as to whether Battle would see out the year as a standalone title.  Rumours were swirling that it was being prepared for the chop and a merger with the EAGLE.

Management, however, came up with a winning formula which propelled it past the 500 issue mark and kept it out of the Eagle's claws for several more years: A deal with toymakers Palitoy to devote half the pages to extended plugs for the ACTION FORCE toys.  Not only did it make the sums add up but it also attracted a new generation of readers.  And - despite the reputation of toy tie-ins (some of the ones that subsequently popped up in Eagle were pretty dire) the AF strips were generally of a pretty high standard... and some are actually quite memorable.  And the editorial team must have had great fun with Codename: Beaver.


Monday, 26 March 2012

1982: EAGLE 30TH ANNIVERSARY - PART ONE

Thirty (!) years ago this week, IPC's big new launch of 1982 hit newsagents shelves in a (relative) blaze of publicity.  The EAGLE (1950-1969), and Dan Dare (last seen slumming it, albeit in-name-only, in 2000AD) were back!

The relaunch was radical stuff.  Traditional comic strips (notably Dan Dare and The Tower King) were still in the mix but the big selling point was photo-strips, a storytelling device previously reserved for girls' romance mags.  And the photo-strips required better paper and printing to make them readable.

Of course, it wasn't rocket science to realise the limitations (and the inherent costs) of such new-fangled storytelling techniques.  Which is why IPC cut costs (and production standards) 18-months later and relaunched EAGLE as a traditional comic with bog-standard (and quality) paper and printing already familiar to readers of 2000AD, TIGER and BATTLE.

Despite the early set-back, the EAGLE soldiered on into the 1990s (albeit in a much diminished, and monthly, form in the final years) becoming almost last-man-standing in the boys comic field (having absorbed SCREAM!, TIGER, BATTLE, M.A.S.K and WILDCAT along the way).

By the time it finally slipped away, most of its reprinted content was accumulated from other titles despatched to the Fleetway vaults.

To celebrate the anniversary, Slow Robot presents, over the coming days, all the covers from the photo-story era (and the first few from the bog-paper period for the sake of completeness).

And - something else as well...

ISSUE 1
27 MARCH 1982
FREE GIFT: PLASTIC SPACE SPINNER

ISSUE 2
3 APRIL 1982
FREE GIFT: GOLD EFFECT EAGLE BADGE

ISSUE 3
10 APRIL 1982
Last numbered issue

ISSUE 4
17 APRIL 1982

ISSUE 5
24 APRIL 1982

ISSUE 6
1 MAY 1982

ISSUE 7
8 MAY 1982
FREE GIFT: MEKON POSTER

ISSUE 8
15 MAY 1982

ISSUE 9
22 MAY 1982

ISSUE 10
29 MAY 1982

- MORE SOON - 

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