Showing posts with label ONCE A HERO. Show all posts
Showing posts with label ONCE A HERO. Show all posts

Tuesday, 11 December 2012

1987: SLEDGE HAMMER! (Marvel US)


TRUST ME... I KNOW WHAT I'M DOING!

He's another in the surprisingly small number of examples of corporate synergy between Marvel Comics and their mid-eighties Hollywood owner New World Pictures: SLEDGE HAMMER! the comic book.

I've covered some of their other tie-ups in previous posts (most notably ONCE A HERO/ CAPTAIN JUSTICE) and I've been meaning to cover Sledge (surely the greatest show, amongst several great shows, to emerge from the New World TV factory) since I started but never quite got around to it... until today.

SLEDGE HAMMER!, a Dirty Harry/ Hunter spoof from the hilarious mind of Alan Spencer, wasn't an obvious choice for a four colour adaptation (and - arguably - the end results aren't much -ahem - cop) but Marvel New York must have been desperate to impress their new corporate paymasters.  

This two-issue limited series (although the covers don't mention that, suggesting that Marvel might have been prepared to plough-on with more if sales had been more stellar) appeared in the Fall of 1987, coinciding with the low-rated show's unexpected second season on ABC.  

Fair to say, it seems everyone involved with the show expected it to be canned after its inaugural season (it bowed-out with one of TV's all-time great OTT cliffhangers) and renewal came as something of a surprise.  New World, already beginning to experience the cash-flow problems that would cause it to sell Marvel, cut budgets on Year Two to the bone.  Generally, the second season seldom reaches the heady heights of the first year... but there is still plenty to enjoy.

Marvel's first issue spoofs the sort of low-budget horror flicks that New World's theatrical and VHS divisions were churning out whilst the second issue turns its attention to Marvel's own heroes, possibly in a desperate attempt to gain some traction in comic book stores.

MARVEL AGE MAGAZINE (issue 60, cover-dated March 1988) bundled in with the inevitable puff-piece, which you'll also find below.

In my experience, very few copies reached the UK at the time (as a young Sledge fan, thanks to ITV running the show as part of their overnight schedules, I wanted anything Hammer-related I could get my hands on... and this was about the only thing on offer) although they do occasionally turn-up in the 50p bins.  If you see them: grab them.

The two seasons, with a nice selection of extras (including a warm tribute to recurrent second season director Bill - Hulk - Bixby), were released on DVD (although they may now be deleted on both sides of the Atlantic) and I recommend them without reservation.

ISSUE 1
February 1988

ISSUE 2
March 1988




Sunday, 10 June 2012

NEW WORLD PICTURES AFTER CORMAN

The excellent book MIND WARP: THE FANTASTIC TRUE STORY OF NEW WORLD PICTURES (by Christopher T Koetting) is an excellent history of the low budget film producer and distributor set up by the legendary Roger Corman.  However, it pretty much signs off when Corman sells his company in 1983.  That's a shame as the now publicly-listed company issued over 100 films between 1985-89 (only CREEPSHOW 2, FLOWERS IN THE ATTIC, HELLRAISER HELLRAISER 2 and SOUL MAN showed much signs of life at the box office although New World Video fared considerably better), expanded into TV production (producing some of the finest shows of the decade) and purchased Marvel Comics.

This is an attempt to create a chronological history of the company from 1983 onwards.  For the most part, I've ignored film production and distribution (including New World Video in the USA and the UK) because it's such a vast and complicated area and requires a lot more research.

1983 - Roger Corman sells New World Pictures for $16.5 million.  He retains the film library he created although the new company remains the distributor.

1984 - NW acquires film production houses Learning Corporation of America and Highgate Pictures.

JULY 1984 - SANTA BARBARA begins on NBC.  NW becomes a production partner/ distributor from February 1985.  The daytime soap eventually clocks-up 2137 episodes, ending in January 1993.  It's seen on ITV in the UK.

FEBRUARY 1986 - GLADIATOR (a truck-driving vigilante roams the roads of California fighting vehicle-based crime) is a busted New World pilot ultimately aired as a TV movie.

MAY 1986 - NW acquires the Lions Gate sound post-production facility for $3.25 million.

SEPTEMBER 1986 - ABC airs SLEDGE HAMMER!, created by Alan Spencer.  Although low-rated, the half-hour Dirty Harry spoof is renewed for the 1987-88 season but NW demands budget cuts to reduce its per-episode deficit funding.

SEPTEMBER 1986 - NBC premieres Michael Mann's CRIME STORY.  Set in Chicago in the early 1960's, the show is a hit with critics but only attracts moderate viewer attention.  It's renewed for the 1987-88 season.  The show is released on rental video in the UK by New World Video and aired, in late night slots, on ITV.

1986 - NW purchases Marvel Entertainment Group (including Marvel Comics Group, Marvel Books, Marvel UK and Marvel Productions) for $46 million as part of its plans to become a major entertainment conglomerate.  Editor-in-Chief Jim Shooter is included in the deal but doesn't last long under the new regime.  Stan Lee fares much better and continues as Marvel's West Coast creative force.  His Stan's Soapbox pages in MARVEL AGE MAGAZINE begins to promote New World's projects.

1987 - New World officially become the diversified NEW WORLD ENTERTAINMENT (NWE).

AUGUST 1987 - NWE launch a hostile takeover bid for Kenner Toys, citing potential synergy especially for Marvel Entertainment properties and the chance to develop Kenner products as film and TV shows.  Kenner resist and NWE eventually withdraw.

SEPTEMBER 1987 - CBS premiere the Vietnam war drama TOUR OF DUTY.  Despite low ratings, the network renews the series for both the 1988-89 and 1989-90 TV seasons. The show is released on rental video in the UK by New World Video and aired, in late night slots, on ITV.

SEPTEMBER 1987 - Superhero comedy/ drama ONCE A HERO is cancelled after only three episodes.

OCTOBER 1987 - The world-wide stock market crash has an adverse affect on debt-heavy NWE.

OCTOBER 1987 - Marvel publish a two-issue SLEDGE HAMMER! limited series to coincide with the show's second season.

OCTOBER 1987 (cover date) - Marvel publish a one-shot adaptation of the New World movie HOUSE II: THE SECOND STORY.

JANUARY 1988 - Delayed by the 1987 writers strike, the second season of TOUR OF DUTY launches on CBS.  To shave production costs, New World moves the show from Hawaii to California.

JANUARY 1988 - The first episode of THE WONDER YEARS airs in the coveted post-superbowl slot, winning healthy ratings, critical plaudits and an Emmy Award for best comedy series.  A further five episodes make up the truncated first season, returning with more episodes from November 1988.  The show runs six seasons (and 115 episodes), ending in May 1993.

MARCH 1988 - NWE announces full-year losses of $18.5 million for 1987.  The financial problems were caused by poor box office receipts, shrinking demand for the company's productions on home video and deficit funding expensive (but only marginally successful) television shows.  Marvel's publishing activities are, however, profitable and bring in $2.3 million in income.

APRIL 1988 - NWE sells the Lions Gate facility for $5 million.

APRIL 1988 - NWE does a deal with Michael Landon Productions to bow out of distributing the star's HIGHWAY TO HEAVEN series.

MAY 1988 - THE INCREDIBLE HULK RETURNS is the first NWE production to directly result from the acquisition of Marvel.  It reunites the principal cast of the 1977-82 Universal series as well as serving as an (unsuccessful) back-door pilot for a spin-off Thor series.

JULY 1988 - Announcing expected pre-tax losses of $25 million for the second quarter, the embattled NWE puts its Marvel Entertainment subsidiary up for sale.

AUGUST 1988 - CBS airs the failed pilot SNIFF about a reporter and his dog.

OCTOBER 1988 (cover date) - Marvel publish their adaptation of the New World film ELVIRA: MISTRESS OF THE DARK.

NOVEMBER 1988 - ABC airs the comedy/ drama MURPHY'S LAW.  The series airs sporadically through March 1989.  A total of twelve episodes are produced and aired.  The show's later episodes perform badly in the ratings, one ranking 70th out of 73 programmes.  The series is shown in the UK on ITV as part of their overnight schedules.

1988 - A glut of syndicated animated series, and Marvel's lack of ownership of shows based on Hasbro characters (Transformers, G.I. Joe etc.), as well as their inability to sell shows based on their own characters, hurts income for Marvel Productions.

MAY 1989 - THE TRAIL OF THE INCREDIBLE HULK is the second of the New World-produced Hulk reunion movies.  This time, it's Daredevil who's intended to receive a spin-off.

AUGUST 1989 - Announced US premiere for the Australian filmed THE PUNISHER, based on the Marvel Comics character.  New World's financial problems means its seen in overseas markets first and eventually goes straight-to-video in the United States in 1991.  Marvel issue their movie adaptation in 1990.

AUGUST 1989 - CBS airs the vampire-cop pilot NICK KNIGHT.  It doesn't sell immediately but eventually spawns the series FOREVER KNIGHT, produced without New World's participation.

1989 - Ronald Perelman's Andrews Group purchases the publishing divisions of Marvel Entertainment Group from New World for $82.5 million.  New World retain the Marvel Productions operation.

1990 - Andrews Group acquires New World Entertainment for $300 million.  Perelman ends film production, leaving several completed pictures (including BRENDA STARR, FELIX THE CAT and WARLOCK) in temporary limbo.

FEBRUARY 1990 - THE DEATH OF THE INCREDIBLE HULK is the third (and final) tele-flick.  Despite the title, more movies are planned but the project is abandoned when star (and sometimes director) Bill Bixby is diagnosed with cancer.

MARCH 1990 - The sitcom BAGDAD CAFE, based on the 1988 feature film, staring Whoopie Goldberg, premieres on CBS.  The show returned for a second season that September but production ended suddenly in November when Goldberg walked off the show.

1990 - New World announces Brigitte Neilsen will play the SHE-HULK in a movie.  The actress is even photographed in (a fairly crude) costume and these images are used in adverts in the trade magazine Variety. The film is never made.

1991 - New World shoot a pilot for a live-action POWER PACK series, based on the Marvel comic.  Initially intended for NBC's Saturday morning schedule, NW unsuccessfully attempt to launch it as a syndicated series when the network passes.

1993 - Perelman begins to acquire a number of local television stations which he assembles under the NEW WORLD COMMUNICATIONS banner.

MAY 1994 - New World agrees to switch affiliation of much of its station group to FOX.  As part of the deal, FOX invests $500 million into New World in exchange for a 20% stake.

JUNE 1994 - New World Communications hire ex-NBC head Brandon Tartikoff to head its revitalised production division.

FEBRUARY 1996 - FOX airs the New World-produced GENERATION X TV Movie, based on the Marvel Comics mutants.  Critics and fans are largely unimpressed but ratings are healthy and a stream of post-broadcast news stories suggest plans for either another movie, a FOX TV series or a retooled syndicated series.  Presumably these plans are ultimately scuppered when New World ceases to be a producer.

APRIL 1996 - New World teams with veteran producer Stephen J. Cannell Productions for the critically acclaimed (but swiftly cancelled) PROFIT.  It would be amongst the last original series made by either production company.

JANUARY 1997 - News Corporation purchases the remainder of New World Communications.  NW's station group is placed under control of Fox Television Stations and all original production ceases.

Saturday, 9 June 2012

1987: ONCE A HERO / CAPTAIN JUSTICE


ONCE A HERO was a Fall 1987 action/ adventure/ comedy, with a comic book twist, from ABC and New World Television.

The to-smart-for-TV premise revolved around a superhero (Captain Justice) who crosses over from the pages of a comic book into the "real" world.

The show was produced by New World Television so, dutifully, sister company Marvel Comics issued a comic book version: a two-issue limited series (although its not identified as one) adapting the TV pilot under the title CAPTAIN JUSTICE. 

The show was plagued by a number of pre-launch problems.  Stan Lee's Hollywood-focused column in MARVEL AGE MAGAZINE (see below) detailed several name changes, network-dictated recasting and reshoots (unfortunately he doesn't go into too much detail) and deleted scenes (including his own).

Lee was meant to make a cameo in the pilot episode but his scene was left on the cutting room floor.  A transcript of his scene (a faux interview) appears on the first page of the first Marvel issue.

The show's various working titles were, according to Lee: Believers; True Believers; True Believer (this may be a typo of True Believers); True Colors and - eventually - Once a Hero.

Ironically, because of publishing deadlines and lead times, the show would have been cancelled before either of Lee's in-print plugs appeared.

Stan regularly used his soapbox pages to plug New World's TV, film and home video activity.

Only the first issue of the Marvel adaptation mentions its TV origins on the cover, presumably being associated with a defunct-for-months TV show had no perceived sales benefits for the second.

The adaptation was written by J.M. DeMatteis (based on Dusty Kaye's TV screenplay) with art by Steve Leialoha.  Unsurprisingly, it has never been reprinted (although copies still turn up in back issue bargain bins) and there was no UK edition.

Seven episodes of Once a Hero were completed when the show was cancelled, although ABC aired only three (the feature-length pilot and two one-hour shows.  The remaining episodes (including one guest starring Adam West) never aired in the States but - presumably - aired in overseas markets.

Once a Hero was a ratings bomb and the first show of the 1987-88 season to be axed.  Its poor performance was compounded by a number of ABC affiliates which, sensing a stinker, pre-empted the pilot for the double-length debut of STAR TREK: THE NEXT GENERATION.  Some affiliates continued to substitute Trek for subsequent episodes.

Television production operated under a deficit-funded model which meant ABC would only have contributed a percentage of Once a Hero's production costs.  New World only had a real chance of recovering the true cost of shooting the series if it accumulated enough episodes (usually 75-100) for a successful afterlife in reruns and overseas sales.  It's cancellation left New World considerably out-of-pocket and contributed to its increasingly perilous financial situation (the Los Angeles Times reported, in an article published 6 March 1988, that the company had debts of $304 million and 1987-88 third-quarter losses of $6.4 million).

New World Video released the pilot episode as a direct-to-video movie in 1988 (VHS art below).  The rental-only release was never followed by a sell-through edition.  The video was promoted by a video store poster, using the same artwork as the tape.

The show has never been released on DVD.

VHS ARTWORK

TITLE SEQUENCE
(watch for some familiar Marvel characters!)

CAPTAIN JUSTICE 
ISSUE 1
March 1988

CAPTAIN JUSTICE 
ISSUE 2
April 1988

STAN'S SOAPBOX ARTICLES IN MARVEL AGE MAGAZINE

ISSUE 59
Cover-date: February 1988




ISSUE 61
Cover-dated: April 1988


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