Thursday 28 February 2013

1984: ACTION FORCE FIGURE FREE GIFT (IPC)


Was this the greatest gift ever?  At the time it certainly seemed like it!  Yup, in the summer of 1984 IPC and Palitoy paired-off to give away (surely surplus*) ACTION FORCE figures with copies of EAGLE, BATTLE ACTION FORCE (inevitably) and TIGER.

With the figures selling for between £1 and £1.50 each (I think), it certainly seemed a no-brainer to stock-up on multiple copies of the three weeklies, at 22p a time, to get as many different figures as possible.  Indeed, this was the only time I ever bought a copy of TIGER prior to its merger with the EAGLE.  I'm certain I didn't read any of it.

The figures were bagged (not carded) with each issue.  I seem to recall Palitoy's marketing mandarins also chucked in a glossy toy-flogging poster, or something similar, although I don't recall exactly what now.

I distinctly recall thinking it was a shame that Palitoy couldn't do a similar deal with Marvel UK to shift some Star Wars figures but - sadly - it was not to be.

* I recall a depressing abundance of Black Major figures.  Was that a regional thing or did they have an awful lot of 'em to shift?

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