Here's another Marvel UK house ad, this time from the Summer of 1994, for OVERKILL.
This time, Marvel's marketing geniuses decided to use the surefire combination of bums-and-guns to draw readers to the fiftieth issue of the monthly (previously: fast, furious and fortnightly).
It was obviously an unsuccessful ploy as OVERKILL was cancelled, apparently in some haste, two issues later. It didn't come as much of a surprise at the time following Marvel's decision to entirely bail-out of the US market, in undue haste, earlier in the year. Once that happened, it seemed like only a matter of time before Overkill, essentially a reprint outlet for selected US-format strips, would close.
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