Yup, the bold experiment that was the relaunched THE MIGHTY WORLD OF MARVEL succumbed to poor sales over the summer of 1979, the first victim of Dez Skinn's Marvel Revolution.
Would it have fared better if Dez had left well alone? Would it have survived if the TV-featured Hulk had remained the anchor strip? Were the production and distribution problems too much for such a (relatively) young comic? Was Dez's faith in the power of Godzilla misplaced? Were readers rejecting the loss of the glossy covers and rejigged interiors in favour of the US originals (if you could find them)?
I'll guess we'll never know but they're probably all contributing factors. The brand continued - briefly - on the masthead of THE SPIDER-MAN COMIC before vanishing forever. Numerically, MWOM/ MC continued as MARVEL SUPERHEROES: A MARVEL MONTHLY.
All the reasons you gave for the comic's demise were true in my case- I hated the childish name and look of it ( and Spiderman Comic) and just the way it had changed so much. I also don't understand why MWOM's numbering was continued- it was totally illogical given that Dez Skinn was so desperate for a fresh start !! Only a few months previously Rampage monthly had relaunched at No.1 so a precedent had already been set.ReplyDelete