Wednesday 3 October 2012

1985: SECRET WARS PUFFY STICKERS AND ALBUM from DORMAN'S CHEESE


Think of MARVEL SUPER HEROES SECRET WARS and you probably think of Jim Shooter's year-long slam-jam (and the UK reprints).  Maybe you think of the Mattel toys that kick-started the whole thing.  But, it's easy to forget that Marvel and Mattel turned the whole thing into a multi-partner licensing extravaganza.

Here's a 1985 US advert (lifted from an August cover-dated Marvel monthly) from Dorman's Cheese hawking a free set of Secret Wars puffy stickers and associated album (not to be confused with the British sticker album I've looked at in a previous post).

AFAIK, puffy stickers are those foam-like 3D stickers.  Not embossed or anything clever like that... just fat stickers.  I very much doubt these were exclusive from the cheese people although I couldn't say whether they reached British retailers.

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