Wednesday, 19 December 2012

1994: OVERKILL ISSUE 50 HOUSE AD (Marvel UK)


Here's another Marvel UK house ad, this time from the Summer of 1994, for OVERKILL.  

This time, Marvel's marketing geniuses decided to use the surefire combination of bums-and-guns to draw readers to the fiftieth issue of the monthly (previously: fast, furious and fortnightly).

It was obviously an unsuccessful ploy as OVERKILL was cancelled, apparently in some haste, two issues later.  It didn't come as much of a surprise at the time following Marvel's decision to entirely bail-out of the US market, in undue haste, earlier in the year.  Once that happened, it seemed like only a matter of time before Overkill, essentially a reprint outlet for selected US-format strips, would close.

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