It's hard to appreciate now quite what a big deal it was to see the Star Wars films on the small screen.
I suspect that Lucasfilm had a plan to follow the old - and well-established - Disney release plan of rolling out the same classics for theatrical re-release every generation or so. A proven pre-VHS/ multi-channel TV method of getting maximum bang for their buck and topping up the company coffers for a fraction of the expense and risk of actually making a new movie.
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