From the summer of 1984: the ubiquitous MIDLAND BANK sign-up-the-kids-and-we'll-have-em-for-life GRIFFIN SAVERS 'starter kit', as advertised in the pages of EAGLE.
This has a huge nostalgia quotant:
- A long-gone from the High Street brand name.
- A cunning way of making a staid-and-stuffy brand identity look more - ahem - human.
- An ace marketing slogan that's outlived the bank itself in the public conscious. Beat that HSBC UK!
- A school bag that everyone seemed to have... especially if you had parents who saw the value in savings AND saving money. As the term went on, sightings would become rarer as the good-but-not-great quality succumbed to daily wear-and-tear.
- A dictionary which was likely to be defaced on the first day of term... and almost certainly didn't have any rude words in (the ones that did were always deemed to be THE BEST dictionary).
- A stationery set once again pitched at the price-sensitive parent. With a compass ideal for unexpected attacks on classmates during a dull GCSE English Lit. class. How many people have actually ever used one - for anything - since they left school? Except - maybe - for pipe fitters and circular hole makers. It's bonkers to think that this was a time before Poundland and free stationery kits as comics freebies when such a set would actually represent a considerable start-of-term investment.
- A folder. Because everyone knows that a folder is a great starting point for any project.