From Issue 6, coverdated June 1977 but on-sale several months earlier, here is possibly the earliest references... a reader's letter (is this the guy that broke the news about STAR WARS to the world?) and a one-page colour preview using - obviously - some of the yummy concept art. The same concept art that convinced Marvel to (reluctantly) take the plunge and launch the four-colour comic that saved the company...
there is a little homage to that bottom panel in one of the most recent star wars comics.
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