From 1988: A classic 'twenty minutes until home time and I need to fill half-a-page' house ad showing the beleaguered state of the Fleetway boys' adventure line-up. EAGLE had just gobbled-up BATTLE (the latest in a long list of conquests), MASK was a toy/ TV tie-in with a finite lifespan (I wonder where that ended up....?) and ROY OF THE ROVERS was the sort of comic read by people that didn't look at the other titles. And visa versa.
Interesting to note that 2000AD wasn't seen as part of the line-up.