Friday 7 November 2014

1992: DEATH'S HEAD II House ad (Marvel UK)

From late 1992: an early MARVEL UK House Ad for the ongoing DEATH'S HEAD II monthly run (which clocked-up 16 issues through to the end of the following year).

Note the X-Men plug... Marvel UK's sure-fire (for a while) tried-and-tested (the DHII limited series really was the template for the whole 'Genesis' business strategy) way of generating sales and attention in the uber-competitive US market: load up every issue with one-or-more bankable US guest stars and slap them on the cover and in any associated advertising.  

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