Friday 16 January 2015


From 1982: A chance for American kids to sign-up with G.I. JOE.

In the days before the web and social media changed all the rules, Fan Clubs and similar "clubs" were a surefire way of direct marketing to kids.  Getting them to sign-up was a great way of harvesting contact details (the Tesco ClubCard of the time) so that direct marketing could then be zapped-out when the toy maker had something new to promote.

ACTION FORCE operated a similar scheme in the UK.

This ad is from the very early days of the G.I. JOE revival. 

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