From the simpler 1970s: Giant, if you are a child, cardboard cutouts of your fave heroes: SPIDER-MAN and Cornelius from PLANET OF THE APES.
I can't quite comprehend as to how these could be "frightening" (except to grandparents with little grasp of anything post-war), especially as these were the good guys, but top marks to the advertising masterminds for making them sound as exciting as possible. And I bet they do look pretty neat.
This one-pager appeared in Marvel New York's black & white mags.
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