Thursday 14 May 2015

1980: WH SMITH MATCHBOX AND CORGI TOYS ADVERT from LOOK-IN


From August 1980: A one-page WH SMITH (love the old 'box' logo... still on the doors of the Cardiff branch... and no doubt throughout the chain with notoriously threadbare carpets and weather-worn stores) advert promoting Corgi and Matchbox toys.

There's a lot of classics on show here, all of these were playground staples in the Star Age and I personally had (and may still have... tucked away in a loft somewhere) the Superman van (and a pink Charlie's Angels variation), the James Bond Lotus, the Wonder Woman buggy (containing a butch-looking WW whom my mum compared to a "Red Indian"), the Batmobile (hard to believe the TV show was already a decade old at this point but ownership of the toy was still a playtime prerequisite) and - best of all - the Supermobile (as plugged in the comic book itself) with spring-loaded "punching fists' feature. 

This advert appeared in a copy of LOOK-IN. 

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