From October 1982: A fascinating issue of ITV's LOOK-IN.
It's ridiculously hard to emphasis what a massively big deal the TV premiere of STAR WARS was. Almost five years after its British theatrical premiere (just after Christmas 1977), it was finally coming to the small screen. It had been a long wait.
I'm not even sure whether it had been released (officially) on home video at this point but, even it is was, it was strictly rental only. The affordable sell-through market was still a few years away.
How many families bought or rented a VCR simply to record and keep Star Wars? Or borrowed the school, college or workplace machine (assuming it was bolted to a hefty trolly) for the weekend?
LI stablemate TV TIMES also ran a STAR WARS cover and feature to celebrate the premiere... and I'll get to that...
Why didn't ITV make it their big Christmas Day film? Ad space is in higher demand in the pre-Christmas sales period so ITV could charge a premium for ads in highly-rated programmes in the final three months of the year. Christmas Day films could command huge audiences... but generated less income because the gift buying season was over.
But... there were other delights that weekend as well. ITV also premiered (with considerably less fanfare) the first episode of STAR FLEET, the legendary puppet SF show from Japan. From the opening theme and the first few minutes, it was obvious that this adventure serial was something special. And it was. It became essential viewing throughout the run. And, if I recall correctly, a latter quirk in ITV's regional scheduling meant I could watch it twice ever weekend. The memory may be cheating but I think Anglia kept it in its Saturday morning slot... but neighboring LWT shuffled it to Sundays... allowing people (like me) who lived on the border of both regions the chance to double-dip.
And LOOK-IN also teased the show that never was: BIG DADDY'S SATURDAY SHOW. Central's networked Saturday morning entry for the 1982-83 season should have been fronted by the legendary wrestler. Despite his lack of TV presenter experience. And this show was live. What could possibly go wrong? The improbably-named Shirley Crabtree bowed-out (apparently because of ill-health although I can't help wondering whether someone belatedly concluded that it was a non-starter) at the last moment and the show was hastily rebadged (with a tweaked title sequence) as simply THE SATURDAY SHOW. TV mainstay Tommy Boyd was drafted in to anchor alongside the already-booked Isla St Clair (another TV favourite but, again, somewhat lacking in the live-TV-presenting department).
It proved a canny move for Boyd. He stuck around for TSS successor SATURDAY STARSHIP (legendary for appearances by Spider-man, Gerry Anderson and - in the finale - the Fink Brothers) and then moved to main presenter duties (and also, apparently, a management role) at TV-am's Wide Awake Club. The following decade he even became the regular presenter of CITV's equivalent of the continuity "broom cupboard".