Tuesday 26 May 2015

1986: X-MEN UK SIGNING TOUR House Ad (Marvel UK)

From May 1986: A MARVEL UK House Ad with itinerary details for the Marvel US-organized (apparently as "thank you" overseas trip for the X-creative team) signing tour to promote the launch of the new CLASSIC X-MEN monthly.  

It's unlikely that a few extra copies flogged in the UK was going to make much difference to the overall sales figures so this was clearly a "working vacation" ruse on everyone's part.  

This was not the same tour that saw the team appear on TV-am's GOOD MORNING BRITAIN... that took place the previous year. 

CLASSIC X-MEN, which reprinted the New X-Men strips from a decade earlier, turned into a canny launch for Marvel.  It eventually clocked-up an impressive 110 issues through to 1995.  

It became X-MEN CLASSIC from the 45th issue, presumably to group it alongside the other X-books on retailer paperwork and on the shelves.  

Those initial four-odd years also included new material (supplementary pages of new art and back-up strips) intended to anchor the past events to current continuity or explore additional facets of the original storyline. 

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