Friday, 12 May 2017

1984: THE WHOOPEE NAUGHTY BOOKLET HOUSE AD

From March 1984: Yet another cut-and-keep (buying) booklet promo from IPC.  This time it's the parent-baiting 'Naughty Booklet' published in WHOOPEE.

This one was intended to encourage readers to stick around for four weeks.  By which time the Circulation Department must have assumed there was a good chance they would become regular readers without even noticing...


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