Wednesday 22 October 2014

1984: THE A-TEAM TV COMIC Advert (Polystyle)

Apparently not even the persuasive power of the Big Man himself could save the long-floundering TV COMIC... but at least he tried.

The British perennial (launched in 1951... predating ITV by some four years) had looked unloved since the previous decade but publisher Polystyle had attempted to breath some new life into a tired looking product by snapping-up the rights to Universal shows like TALES OF THE GOLD MONKEY and THE A-TEAM.  

Ironically, this full-page prompt (which adorned the back page of 1984's THUNDERBIRDS special) probably stayed on the shelves longer than TV COMIC itself did.  The last issue (1,697) appeared in newsagents in June 1984... and copies of the Special presumably remained on sale into September or later.  

Mister T and co. quickly gravitated to their more obvious home... the pages of LOOK-IN (ITV, of course, enjoyed considerable success with the show so it seems surprising that ITV Publications ever allowed the license to go elsewhere) which didn't stop MARVEL UK churning out two specials (in 1985 and 1986) reprinting the US adaptation of the show. 

Polystyle bounced back, ever so briefly, with BEEB the following January.  Their new weekly tried (and failed) to transplant the LOOK-IN formula to the Corporation's stable of shows and presenters.  Not even the powers of David Icke and the improbable combination of Gary Glitter and Roland off Grange Hill could make that one fly...

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